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+7 903 380 0035
Have a deep understanding of business strategy with the ability to apply it to an overall marketing approach.
Have successfully launched products into both a new and an existing markets.
Have deep expertise in managing multi-regional marketing strategies
Lead brand development with a point of view on how to engage consumers and businesses in the most meaningful way.
Successfully led long-term marketing campaigns, owned strategic direction, implementation, performance measurement and evolution across channels for physical and digital customer interactions with confirmed results, including ATL communications in traditional media, events marketing, digital advertising, direct marketing, SEO/SEM, social, e-commerce, and physical retail space
Concepted, negotiated and executed campaigns with key IT solution partners.
Acted as partners business development advisor to identify partner priorities, to define partnership business plan and to ensure implementation, as well as empowering partners businesses and teams growth.
Lead all communications, planning and relationships with franchisee partners on behalf of the Marketing team.
Established co-marketing campaigns and co-promo strategic partnerships
Have deep expertise in traditional as well as emerging digital marketing tools.
Enterprise Software, SaaS, GSM Networks, CRM systems, Microsoft Office & iWorks, Digital Marketing tools, Business Intelligence tools and other
IT, Telecom, FMCG, Retail, Service, Quick Service Restaurants
Leadership, Cross-functional Team Leadership, Business Alliances, Agencies Management, Partners Development
Recent product launches and marketing activations:
KFC Coffee campaign, 2018
KFC Chefburger, Market Share Growth case, Effie 2018 finalist
KFC Value promo 2 for 99 campaign, 2018
KFC LunchBox 360 degrees campaign, 2018
Tagline Best Social Media Silver Award, Best Promoactivation Bronze Award, Best videoproject Bronze Award, Best Native Ads Bronze Award, 2018
KFC TV Shop Digital Activation, 2018
Microsoft at 404fest, Samara, October 2013
Windows 8 Tatarstan Launch, March 2013
+7 903 380 0035